eBay Article 8- How to Get Traffic to Your eBay Listings

If you're selling embroidered goods on eBay, the intent is to make a profit. Voila! You're in the eBay business. If you have an eBay business, which is an online resale business, you need to become an Internet Marketer to get traffic to your eBay listings. 

If you don't know anything about Internet Marketing, now is a good time to learn. There are a plethora of networks and forums dedicated to this topic as well as many articles that can enlighten you on all the do's and don'ts of Internet Marketing. 

However, since I have your attention, the basics include opening your mouth (via the internet) about your listings. One simple way to increase traffic to your listings is by always listing a link to your auctions in your signature line of all emails.  

Other methods include being an active participant in networks and forums – in which your posts will have a link to your auctions (if permitted in that particular forum). Creating blogs and individual websites will help with search engine optimization – which is vital to attract traffic.  

The sad news is: If you build it, they will NOT come. Nobody knows about your listings, or website unless you tell them. You need to drive the traffic there; draw potential customers a map and see that your billboard is visible by many. Take a proactive stance; don't just wait for customers to find YOU!

Many eBay sellers have the mindset that they "just need to have a couple auctions up." Many fail to realize that they have an eBay business and therefore do not treat their auction sales as a business. Changing that thought pattern will lead to business savvy actions. 

Place classified ads. Get a dedicated URL, create buttons and banners to strategically place within your target market.  

While most of your traffic will come from online markets, don't forget about marketing offline. Always carry your eBay business cards and leave them with people wherever you go.  As you hand out your cards, say, "If you know anyone looking for a bargain on eBay, send them my way." 

Just as a mom drives the kids around town, you must drive traffic to your eBay business!  Get the word out!

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